Bobby Curtola: Rockin' Sixties: The Real Thing

LIBRARY OF ROCK 'n' ROLL HISTORY
The Rockin' Sixties IV:
The Real Thing

THEN and NOW

Excerpt from the Coke Webpage related to
Bobby Curtola's Induction into the Coca-Cola Hall of Fame
Always Interactive
By Tita Theodora Beal
http://www.nextexit.com/dap/woc/hearth.html

Exterior of The World of Coca-Cola, Las Vegas

"Some of the digital stories grew from Moone'ys archives. Some developed through serendipity. Atchley's first search of the web for Coca-Cola brought up a site created by an employee in the Chemistry Department at the University of Calgary which had information about a 1946 center aisle Coca-Cola cooler towed behind a Model A 1928 Roadster so that the driver and passengers would always have cold Cokes on hand. The site led to information that the cooler would be at a car collector's show in Calgary. The timing was right, Atchley flew to Canada to videotape the Roadster and its cooler for one of the stories, hiring Perspective Pictures for the local shoot. While there, an entertainer for the car show was recognized as Bobby Curtola, a 1960's teen idol, who had once sung the Coca-Cola jingle. As Atchley talked with him, Curtola spontaneously sang the jingle again right there, still full of energy and enthusiasm. The video crew caught him on video, then mixed clips of Curtola singing the song thirty-five years ago and today, resulting in a digital story on 'Whatever happened to..?'"