Sam
Phillips opened the Memphis Recording Service -- "We Record Anything,
Anywhere, Anytime" -- at 706 Union Ave. in Memphis on January 2, 1950.
Attached to this storefront was Taylor's restaurant next door on the corner.
Sam did many of the renovations himself, building three rooms: a reception
office for secretary Marion Keisker at the front, a 18' by 33' recording
studio, and a control room at the rear. Walls with a window and door separated
each of the three rooms. The studio was designed with a V-type ceiling
covered with asbestos acoustic tiles. Prior to switching to magnetic tape
in 1951 Sam did all of his recording directly to 16" acetate discs on a
Presto 6N lathe and turntable. In the mid-'50s his landmark recordings
were done on a RCA 76D broadcast mixing console with two Ampex 350 tape
recorders - the second recorder used mainly to achieve his famous slapback
echo.
In the early '50s Sam recorded artists such as Junior
Parker, Howlin Wolf, James Cotton, Rufus Thomas, Rosco Gordon, Little Milton,
Bobby Blue Bland, and BB King -- mainly for labels like Chess and Modern.
Jackie Brenston and Ike Turner are credited with recording the first rock
'n' roll song here -- "Rocket
88" -- in 1951. Sam's own label, Sun Record Company was launched
in 1952.
In 1953, 18-year-old Elvis Presley entered Memphis Recording
Service to record a record for his mother. Sam wasn't too impressed. Scotty
Moore and Bill Black were doing a lot of recording at Sun as the Starlite
Wranglers and were in the market for a lead singer. Sam called them in
on July 5 to accompany Elvis to see how he'd sound on tape. That
turned into Elvis' first session. "That's Alright Mama" b/w "Blue
Moon of Kentucky" was released on July 19, 1954.
Sam sold Elvis' contract in November of 1955 and he concentrated
on recording and promoting the other Sun artists. By 1960 he was
working out of a new studio around the corner on Madison Ave. A series
of other businesses moved into 706 Union and then it remained empty for
many years.
The old Sun building at 706 Union Ave. was restored for
use as a studio in the mid '80s. It is now on the National Register
as a historic landmark and a favorite attraction for the many fans of Elvis,
Johnny Cash, Jerry Lee Lewis, Carl Perkins, Roy Orbison, et al. As well
as offering tours of the original studio, the site now includes a soda
and gift shop and Sun museum in the attached former restaurant building
next door.